SOCIAL MEDIA MARKETING
Strengthening Your Brand. Expanding Your Influence.
Facilities Management Advisors understands the power of social media marketing in driving improved brand recognition, customer loyalty, engagement, customer relationship management (CRM) and overall growth performance.
We build powerful social media campaigns for organizations focused on generating a positive ROI. Our subject matter experts have significant experience in driving explosive traffic, greater level of generated leads and increased sales performance.
Why Do You Need Social Media?
Our experience has shown that social media can dramatically influence the success of any company, department and/or sales organization. Why?
Developing a community around your company with a strong engagement strategy reinforces your brand and overall value proposition. Further, as your network and circle of influence with your various clients expands, your brand is likewise further advanced throughout your clients' network.
Our approach incorporates the following elements:
Our methods will produce results and drive traffic, sales, and revenue growth.
Specific elements of our program include (partial list):
Blog Development and Design
An effective blog that is visually pleasing and includes positive content is one of the most effective tools to engage both your clients and prospective customers on a regular basis. A blog affords the company the opportunity to maintain ongoing interactions with the client, generating bilateral feedback, while increasing awareness of critical subjects and areas of interest relative to your particular industry.
At FMA, we will expeditiously design an effective blog that strengthens your brand, generates business leads, while effectively engaging your clients.
While it is essential to design a blog that is professional and aesthetically pleasing in its overall appearance, it is equally important to maintain well-written content.
Effective content is an important element in driving traffic, demonstrating industry expertise and overall product knowledge, while adding value to your subscribers and readers alike.
We work with each client to develop well-written articles that attract attention and add value to readers. Our experts will support this effort in contributing initial blog posts relative to your industry and areas of interest.
Effective use of Twitter
Of critical importance to any viable social media campaign, twitter enables a company to more effectively engage its audience. The use of twitter allows a company to further develop its community, including existing and prospective clients, industry professionals, and casual followers.
As with other forms of social media, twitter contributes significantly towards brand recognition, industry reputation, lead generation and overall competitive position.
FMA works with each individual client in launching a customized twitter campaign, which includes overall design, interaction strategy, and best practices in sustained use of twitter to achieve desired outcomes.
Social Media Metrics
Various social media outlets provide valuable data relative to the overall success of an organization's social media campaign. Forward thinking companies periodically evaluate such metrics to ensure a positive ROI.
Our experts help each client understand the relevance of the data, which trends to evaluate, and how best to adapt and adjust social media strategy to maximize the results.
Examples include (partial list):
To learn more, access our calendar and request a meeting or schedule a free phone consult to briefly review our capabilities and how they might align with your core business needs:
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